Local Marketing Lead Manager

Marketing · Scottsdale, Arizona
Department Marketing
Employment Type Full-Time

Please apply directly on our website:


The Localized Lead Generation Specialist has a primary responsibility to use targeted marketing tactics to attract non-HomeSmart agents to join HomeSmart and PalmerHouse Properties. Such tactics include geo-specific email campaigns, texting campaigns, and managing social media posts. The focus of the position is grassroots marketing to specific agent populations to improve lead generation, event attendance (online and in-person), and overall brand awareness.

What You'll Do:

  • Launch geo-targeted email/text campaigns
  • Implement localized social media campaigns
  • Manage localized digital ad buys
  • Build and manage specific agent lists for targeted outreach
  • Run targeting marketing campaigns via CRM (Hubspot)
  • Respond promptly to agent inquiries
  • Work in conjunction with the marketing and career services to help promote events and promotions
  • Receives incoming agent requests via phone, email, social media
  • Demonstrates clear understanding of general HomeSmart plans and HomeSmart +
  • Demonstrates basic understanding of national competition
  • Research and develop new prospect lists from local publications
  • Monitors local real estate competition to better position HomeSmart plans and promotions
  • Provides best practices as to how to join HomeSmart programs and subsequent benefits
  • Track campaign success via Hubspot and other analytic tools
  • Other duties as assigned

Who You Are:

  • 2+ years of marketing/campaign management/digital sales experience
  • Must be comfortable managing changing priorities
  • Must be highly organized, detail-oriented, and resourceful
  • Advanced problem-solving skills
  • Strong communication, and interpersonal skills
  • Digital marketing experience a must

Why you want to work with us!

As part of the family of businesses, HomeSmart International, Equitable Title Agency, Minute Mortgage, and Platinum Home Warranty are extending our “Bamily” all over the country! We know what you are thinking: “Bamily”...this is not a typo! It’s our business family! You’re also thinking our family dinners and reunions must be really fun. We are here to tell you...you’re right!

We are growing! Check us out online!





We have a passion for our employees and our customers, and we encourage a positive and collaborative approach to our daily routine. Relax in the ultra-lounge, play a game of pool, jam to awesome music, zoom around (safely) on hoverboards, or kick back and watch TV. Or you can wind down by using our relaxing massage chairs or fully equipped fitness center and locker rooms.

Eat snacks, think big, have a few laughs, work hard, play hard. Repeat.

The Perks:

  • Salary depending on experience plus company bonus
  • Comprehensive benefits package including Medical, Dental, Vision...and Pet Insurance (because we love your dogs as much as you do!)
  • Healthy snacks, fitness center, hoverboards, pool table...you know, fun stuff.
  • 401K with company match
  • PTO
  • Paid Holidays
  • Professional Development Programs
  • Charitable Contributions and Events
  • Advancement and Career Opportunities

Apply today and become part of the Bamily!

HomeSmart International, Equitable Title Agency, Minute Mortgage, and Platinum Home Warranty.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Thank You

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  • Location
    Scottsdale, Arizona
  • Department
  • Employment Type